Property Photography
Property Photography for Brochures
How to shoot and select property photographs so they survive a brochure layout, print and a phone screen.
What photography do I need for a property brochure?
You need a strong cover frame, a walk-through of the principal rooms, the garden or outlook, and enough quality to print on A4. Avoid near-duplicates and portal-compressed tiles if you have the original files.
- Shoot for a cover, not only for a portal grid.
- Sequence images as a walk-through.
- Twilight and daylight should not be mixed without warning.
- Photographers can deliver a brochure as well as a gallery.
A brochure is less forgiving than a portal. On a listing grid, a weak frame is one tile among twenty. On an A4 page it is the whole view.
Shoot a cover
Stand far enough back for the exterior, or pick the room that explains the house. Leave space at the bottom if you know the template will overlay an address.
Walk the house
Arrival, living, kitchen, bedrooms, bathrooms, garden. That sequence is the brochure. Photographers: this is also how you should deliver the gallery.
Quality
Use the files you shot, not the portal derivatives. Straighten verticals. Do not over-saturate skies that will print softly. Mix twilight and daylight only if you label the change; otherwise the house looks inconsistent.
Floor plans
If you also supply a plan, export it as a clean image. A photo of a crumpled print will look like a photo of a crumpled print.
See brochures for photographers and examples.
Frequently asked questions
How many photos belong in a brochure?
Eight to sixteen excellent frames is enough for most houses. More is fine if they earn the page.
Can I tidy photos before the brochure?
Yes. Optional tools such as PhotoClear can remove clutter. They are not required to create a BrochurePDF file.
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